Keep your own brand in front of your passengers
White-Label Taxi Technology That Keeps Your Brand Visible
Independent operators invest years building local recognition, telephone numbers, customer relationships and account work. A white-label digital experience lets that existing brand carry through into app-based booking instead of asking customers to form a new relationship with a marketplace. CabTaxi provides the underlying booking and operating technology while the operator remains the service brand presented to passengers.
The white-label model
White-label means the software is provided by a technology platform but presented to passengers under the taxi or private-hire operator's own brand.
- Passenger-facing booking experience under the operator brand.
- Driver app connected to the operator's dispatch environment.
- Web-based operator dashboard for the business team.
- Bookings, pricing, drivers and reporting connected behind the scenes.
- Customer support and journey records remain tied to the operator workflow.
What white-label does and does not mean
White-label generally describes branding and customer presentation, not ownership of the software code. Commercial rights should be defined in the CabTaxi agreement.
Operators should be clear about which parts of the experience carry their brand, who holds the app store listing and how customer data is controlled. Those points should be confirmed in writing during commercial discussions.
A branded app still needs a distribution plan
Publishing an app is only the beginning. Operators should plan how existing passengers discover it.
Website calls to action, booking confirmations, email and SMS communication, QR codes in vehicles or offices and staff prompts can all help move repeat customers towards the digital channel.
App-store visibility should be treated as its own acquisition project with accurate store metadata, screenshots, category selection and review generation through legitimate customer use.
Frequently asked questions
Direct answers to the questions operators ask most often about white-label taxi app.
What does white-label taxi app mean?
It means the software is provided by a technology platform but presented to passengers under the taxi or private-hire operator's own brand.
Does white-label mean I own the underlying software?
No. White-label generally describes branding and customer presentation, not ownership of the software code. Commercial rights should be defined in the CabTaxi agreement.
Can the app connect to dispatch?
The CabTaxi passenger and driver experiences are designed to connect to the same booking and dispatch platform used by the operator.
Related pages
Passenger App
The operator-branded booking experience.
Driver App
The driver-facing side of the same platform.
Private Hire Software
Where branded apps usually fit for PHV operators.
See CabTaxi using your own workflow
Show us how bookings enter your business and how your dispatchers assign work. We will demonstrate the equivalent CabTaxi workflow rather than a generic feature list.
Email office@cabtaxi.co.uk or call 01293 974097.
